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You Know Why I’m Here

You Know Why I’m Here

McDonald’s Collaboration with Music Artists Opens a World of Fast-Food Opportunities 

By Israel Gutierrez 

“Cactus Jack sent me,” four words every McDonald’s employee has nightmares about. Ever since the release of the exclusive Travis Scott Meal, the memes have been flying. 

Tavis Scott, a 29-year-old extremely famous rapper known in the mainstream for songs like “Goosebumps” and “Sicko Mode,” teamed up with McDonald’s to make his usual order a special limited time menu item. 
The Travis Scott Meal in question is nothing to write home about considering it is a quarter pounder. On the side there is an order of medium fries with BBQ sauce. 

The advertisement released by McDonald’s featured an animated Travis Scott showing off his new meal and at the end telling fans to say, “Cactus Jack sent you.”2 Travis Scott and McDonald’s fans alike took that and ran. 

The release of this meal tested the limits of McDonald’s employees as it caused a barrage of customers, rivaling that of an average day at Chick-fil-a. 

McDonald’s employees have it rough. Photo by Unknown.

Customers lined up to place their orders for the meal at the drive-through. “Cactus Jack sent me,” “You know why I’m here,” and the final nail in the coffin, the blasting of Travis Scott’s song “Sicko Mode” through their car speakers. The memes took over social media platforms like TikTok, Twitter, and Instagram.3 

While the smoke clears from the aftermath of the fan dubbed “Travy Patty,” McDonald’s employees aren’t in the clear yet. A new foe has appeared, the J Balvin meal. 

With the incredible success of the Travis Scott collaboration, McDonald’s is looking to build on their success by launching a new celebrity collaboration. This time with reggaeton artist J Balvin.4 

J Balvin meal poster. Photo by McDonald’s.

J Balvin is a Colombian reggaeton artist known for his 2017 hit song “Mi Gente” with Willy William. The song has racked up 2.7 billion views on the official J Balvin YouTube video.5 

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The J Balvin meal has been available at participating McDonald’s locations since October 5. The meal features a Big Mac, medium fries with ketchup, and an Oreo McFlurry. As an extra incentive, customers who order the meal from the McDonald’s app will receive the McFlurry for free.6 

What does this mean for the future of McDonald’s? Fans can only hope that their favorite artist will get a collaboration. Will we one day see a Lil Uzi Vert happy meal? 

The success of the collaboration must have competitors watching carefully, looking to mimic McDonald’s success by launching their own celebrity collaborations. Maybe soon we will see something like a KFC x Gunna family meal. 

All jokes aside, McDonald’s are marketing geniuses. Merging fanbases with celebrities has shown to be amazing for both parties. It could mean a whole new wave of celebrity collaborations with restaurants. 

Citations 

  1. McDonald’s. (2020, September 8). The Travis Scott Meal [Video]. Retrieved from https://bit.ly/3lMfPsC 
  1. Ibid. 
  1. Medows, M. (2020, September 15). Y’all know that the deal is [Video file]. Retrieved from https://bit.ly/30Zce2h  
  1. MacDonald’s. (2020, October 5). J Balvin’s famous order is next up on McDonald’s menus across the U.S. McDonald’s. Retrieved from https://bit.ly/3lxDBIC  
  1. J Balvin. (2017, June 29). J Balvin, Willy William – Mi Gente (Official Video) [Video file]. Retrieved from https://bit.ly/3lBD34u 
  1. MacDonald’s. (2020, October 5). J Balvin’s famous order is next up on McDonald’s menus across the U.S. McDonald’s. Retrieved from https://bit.ly/3lxDBIC 
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